when you don’t like customers

small businesses account for 99.9% of all US firms,
98% of them make no profit in the first years and 10% of them fail,
the average annual income for a small business with no employees is $44k.

it is HARD work having a small business,
I’ve been there, I should know, maybe you know it too.

now, it’s impossible to get any real numbers on this, so use your guesstimation…
out of the 80’ish million US users on TikTok, it is fair to say that a substantial amount are small business owners.

I often see them on my FYP advertising their businesses with behind the scenes footage, “life in the day of” videos, doing live Q&A streams and…

publicly shaming and complaining about their customers.

grumbling about your customers isn’t a particularly new phenomenon, (the customer isn’t, in fact, always right) but doing it so openly is.

I admire people’s entrepreneurial pursuits and their desire to take their financial freedom into their own hands…

however, (almost) no one can get rich unless they enrich others,
and they most certainly will not build a clientele by bullying the very people that show an interest in their products.

the bar to start a business is so low, that most people do it for themselves; consequently, they treat customers as an unnecessary inconvenience.

I’m sure you’ve had unfortunate experiences dealing with disgruntled workers sitting at the till, or on other end of an email exchange, that genuinely seem not to want your business.

the same system that allows us private ownership (capitalism) also allows the customer to take their hard earned coins elsewhere.

put your customers first and you’re already doing more than most.

I’ll see you tomorrow.

today is day 257 of the year, there are 108 days remaining of 2022.