“do what you have to, but don’t make it salesy”
salesy.
as someone that’s worked in marketing for over 10 years, this is a very familiar sound to my ears.
especially coming from new clients,
typically said with a very strong sense of (misplaced) righteousness.
we learn to navigate such comments because we know that what the client actually means to say is…
sell it, but don’t make it look like you’re trying.
sell it, but don’t be inauthentic.
sell it, but don’t do it too well.
and what they really, really, really mean to say is…
sell it, but don’t lie.
sell it, but don’t make me look bad.
sell it, but don’t be needy, pushy or bitchy.
ah! well that is a completely different word to salesy.
selling brings clients.
not new colors, not features, not fairy dust,
selling.
we sell, ALL the time.
most of the time we sell ourselves, our values and opinions.
and if you really do think, that your thing is going to be the thing that can move the needle for someone, it is then your moral obligation to sell.
I’ll see you tomorrow.
today is day 178 of the year, there are 187 days remaining of 2022.
