the person that creates the product is typically the worst person to sell the product;
there, I said it.
entrepreneurs are so passionate about their product that they start the business inside themselves, and not out there, in the marketplace.
nobody cares about your product, except you and maybe your mom.
what qualifies you to sell to that market?
what is their problem?
what is the pain associated with that problem?
what is the cost of them living in this pain?
is your offer the solution to their problem?
no matter how good your product is,
if in their mind the problem has no cost, then the solution has no value.
“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” – Theodore Levitt.
I’ll see you tomorrow.
today is day 224 of the year, there are 143 days remaining of 2022.
I've been lied about many things during my lifetime, but my favorite lies were told…
As someone who has been on a mountain crest before I was old enough to…
Becoming a Rogue Marketer After 13 Years In The Field The marketing story typically ends…
exactly 15 days ago I underwent one of the scariest and most humbling 47 minutes…
they say you make your own luck,do you make your own bad luck as well?…
the romans, the mayans, the mongols… entire civilizations minimized to one word in dusty history…
FYI, by spending time on my site (and any other site, ever) you're giving me, and the powers that be, the right to be all up in your business.