the person that creates the product is typically the worst person to sell the product;
there, I said it.
entrepreneurs are so passionate about their product that they start the business inside themselves, and not out there, in the marketplace.
nobody cares about your product, except you and maybe your mom.
what qualifies you to sell to that market?
what is their problem?
what is the pain associated with that problem?
what is the cost of them living in this pain?
is your offer the solution to their problem?
no matter how good your product is,
if in their mind the problem has no cost, then the solution has no value.
“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” – Theodore Levitt.
I’ll see you tomorrow.
today is day 224 of the year, there are 143 days remaining of 2022.
