click here to download your free ebook

email marketing is dead.

it’s supposedly been dead for a decade now.

for a dead practice, it sure is breathing very heavily.

333.2 billion emails are sent per DAY.
if you’re like most people and breathe 12 times per minute,
that means 17.5 million emails will have been sent by the time you take in one breath.
(possible mantra for my next meditation)

I’d be curious to know how many of those emails are spam,
how many are promotional,
and how many are from your accountant that hasn’t yet learned that emails have a “body” and not all of the information needs to be written in the subject line.
or is it just my accountant? 🙂

it’s not just email marketing,
it’s facebook advertising,
it’s search engine optimization,
and whatever new thing will be the thing when you read this picking.

it’s not the tool
it’s the consumer.

they’re getting smarter (as they should,)
they’re learning about the psychological tricks marketers use (as they should,)
they’re deleting, reporting and unsubscribing (as they should.)

people opt-in because they have a problem and they believe you have the solution.

they believe that once they leave their credentials, they’ll find closure and NOT a barrage of email sequences and invitations to BUY NOW before the offer goes away.

similarly to online dating, the email marketing bar is reaaaaally low,

next time your prospect opts-in, inspire them with something hopeful and give them something useful,
ideally the thing you promised you’d give.

I’ll see you tomorrow.

today is day 236 of the year, there are 130 days remaining of 2022.