August 2022

what’s easy to do, is easy not to do

so you’re watching a wellness documentary on Netflix, when this high profile coach comes on and starts talking about the many wonders of doing push-ups, “if you can only do one exercise a day, and one thing only” they say with great importance “do push-ups.”

“done!” you think, “from now on I’m doing 10 push-ups a day!”
“…starting tomorrow”

perfect, the ego gremlin has been fed,
aren’t you such a decisive, health conscious person?
if only more people did push-ups.

the next day comes around and you do your 10 push-ups,
the second day comes around and you do another 10 push-ups,
by the fourth day you tell yourself that you probably should take a break.
and by the tenth day you vaguely remember having started this push-up challenge in the first place.

sounds familiar?

if you’re the kind of person that excels at quitting habits, stick around, I’m going to teach you how you can achieve anything.

my credentials are that I run on mountains, for “fun.”

in order to achieve anything, you only have to do one thing:

understand the relationship between discipline and motivation, and use it to your advantage.

say you wanted to pick up running…

I could tell you all about social apps dedicated to running, I could tell you about downloadable immersive stories that keep you engaged, I could even tell you about supplements.

they’re all great, but they only address half the problem.

I would not have been running for as long as I have, relying on my motivation alone.

it’s like waiting on planets to be in the right conjunction, highly unreliable.

motivation can not convince me to get laced up when it’s pouring rain outside and I would much rather stay inside.

and it will most definitely not convince me to come home at a reasonable hour because I have to run early next day.

discipline will.

over time, maintaining your discipline will become a new source of motivation, you will be motivated to stay disciplined.

discipline => motivation => discipline

you can, and should, white knuckle your way with motivation when it comes to goals that have a relatively short feedback loop: run a 5k, a 10k, a half, a marathon, different trails, beat your PR, do it blindfolded…

you need short, focused goals for motivation, and the discipline to stay on track and actually achieve them.

discipline without motivation would in time, become a burden that would eventually wear you down.
you need these quick rewards to keep it fun and enjoyable.

in layman’s terms:
motivation without discipline is unreliable.
discipline without motivation is boring.

if you have absolutely no interest in picking up running (can’t really say I blame you,) here’s a real and actionable way for you to use this new found knowledge.

losing weight, a pain point that’s made a lot of businesses a LOT of money.

most people already know you need better habits in order to lose weight,
eat less, exercise more, it truly is not rocket science.

so why do we fail to lose weight?

it’s actually very simple,
we’ve built these images in our head of what we want to look like, lean muscles, glowing skin, 9 abs,
but there’s too much time and mental distance involved to use as motivation.

in order to succeed you have to:
A. create smaller, more attainable goals for motivation.
B. discipline.

what’s easy to do is also easy not to do.

I’ll see you tomorrow.

today is day 243 of the year, there are 122 days remaining of 2022.

what’s easy to do, is easy not to do Read More »

it doesn’t add up

I like cooking but I hate to cook,
if that makes sense?

I like to chop, stir and taste, especially to taste.

I like the smell,
and the theatricality of throwing a kitchen rag over your shoulder to check on the oven.

I like playing that game at the table, where you’re forcing the other person to guess the ingredients?

“nope, it’s not thyme, try again babe, you made that joke last time”

but I hate to cook.

I particularly hate waiting.

what do I do with all of that passive time between the chopping and the checking and the tasing? (especially the tasting)

wait for another line to appear around my eyes?

why spend 2 hours cooking something that’s going to take you 2 minutes to chew? it’s highly impractical.

so anyway.

yesterday I spent 2 hours writing 520 words,

they were good words, great words even.

I wrote and re-wrote, wrote and re-wrote, wrote and re-wrote…

for the person that never asked, that’s 15 seconds per word, highly impractical.

I spent 2 hours writing a 2 minute read.

I might as well have spent my time saving fish from drowning.

It takes courage not to be discouraged.

I’ll see you tomorrow.

today is day 242 of the year, there are 123 days remaining of 2022

it doesn’t add up Read More »

round and round it goes

even if the only traveling you do is between your house door and your office door,
no two days are the same.

there is a cyclical nature to life that both man and nature abide by:
astronomical cycles,
climate and agricultural cycles,
economic, spiritual and hormonal cycles.

animals migrate, children don’t grow up in one day and winters don’t turn into summers overnight (well…)

these cycles were written on the Earth in her career as a man-bearing planet,
and she’s a great storyteller.

biologist and geologist Louis Agassiz has a beautiful quote on this: “The crust of our earth is a great cemetery where the rocks are the tombstones on which the buried dead have written their own epitaphs.”

it’s the natural law and order of the universe,
it has no beginning and end, just cycles.

ironically, when looking back, we tend to see history – ours and that of the world’s – through a very straight line,
ancient age, medieval age, modern age, and you.

why are we shook when our internal or external order is disrupted? why do we fail to accept it?

so much friction and mental drag,
so much energy is wasted in trying to fight a turning.

why you?
why not you?
why not now?

this isn’t an argument in favor of laying limp in life’s way as it goes through its flows, much to the contrary.

it’s an invitation to work with it, and make an effort to understand your own unique cycle.

go with the flow, as the instagram quote says.

animals understand this well,
from the bear that hibernates in winter,
and the young squirrel that’s never met the cold season but instinctively knows to store away food,
we too have our cycles.

and as hard as we try to hack our way through biology and supplement our way through achievements,
the mind cannot always win over matter, sometimes the mind is asked to do too much, and it quickly shows itself to be matter as well.

regardless of your current position in your circle of life, whether you’re winning or losing, shrinking or growing, moving or resting,
know that everything is transitory and not a statement about your worth as a human being.

every day is a new beginning for all,
who knows, this could be a turn in your cycle of opportunity,
but only if you let it.

don’t let yesterday be a repetition of today.

side note: here’s an in-house example on how I’ve come to approach cycles.
I used to run, and then I didn’t, and now I run again. I fell into running as naturally as I fell into not running.
maybe I needed a change, maybe my toes needed a rest, maybe it’s maybelline.

side note 2: these thoughts were not a result of my own synapses firing, I am not that smart. I was inspired by this essay The Doctrine of Cycles by Lydia Ross, immensely fascinating, heavily recommend.

if you’re hungry for more, here’s a handy list of cycles

I’ll see you tomorrow.

today is day 241 of the year, there are 124 days remaining of 2022.

round and round it goes Read More »

what is the chance…

if you were to start a business today, you have a:

20% chance of failing within the first 2 years;
45% chance of failing within the first 5 years,
65% chance of failing during the first 10 years.

843,320 businesses were started in 2021 in the US.
statistically 168,664 will close shop by the end of this year (2022)

inspiring prospects.

it’s very tempting to sit here and offer broad reasons as to why this happens:
poor management,
lack of financing,
bad karma…

ultimately, the most important thing to understand is this:

most people don’t plan to fail,
they just fail to plan.
(yes, even for bad karma)

you don’t have to be the CEO of doing things the hard way,

for every 3 out of 4 businesses that fail,
1 thrives survives for 14+ years.

find out what they are doing,
and do the same thing.

I’ll see you tomorrow.

today is day 238 of the year, there are 128 days remaining of 2022.

what is the chance… Read More »

this was my idea

the school you went to, was it your idea?

the city you now live in?

the car you drive, the place you live, the socks you’re wearing?

how about your job, was it your idea?

if it wasn’t your idea, did you, at least, vote for it? did you have an opinion? did you fight for it?

your life is a combination of all of the choices you make,

how much of your life was your idea?

I’ll see you tomorrow.

today is day 237 of the year, there are 129 days remaining of 2022.

this was my idea Read More »

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email marketing is dead.

it’s supposedly been dead for a decade now.

for a dead practice, it sure is breathing very heavily.

333.2 billion emails are sent per DAY.
if you’re like most people and breathe 12 times per minute,
that means 17.5 million emails will have been sent by the time you take in one breath.
(possible mantra for my next meditation)

I’d be curious to know how many of those emails are spam,
how many are promotional,
and how many are from your accountant that hasn’t yet learned that emails have a “body” and not all of the information needs to be written in the subject line.
or is it just my accountant? 🙂

it’s not just email marketing,
it’s facebook advertising,
it’s search engine optimization,
and whatever new thing will be the thing when you read this picking.

it’s not the tool
it’s the consumer.

they’re getting smarter (as they should,)
they’re learning about the psychological tricks marketers use (as they should,)
they’re deleting, reporting and unsubscribing (as they should.)

people opt-in because they have a problem and they believe you have the solution.

they believe that once they leave their credentials, they’ll find closure and NOT a barrage of email sequences and invitations to BUY NOW before the offer goes away.

similarly to online dating, the email marketing bar is reaaaaally low,

next time your prospect opts-in, inspire them with something hopeful and give them something useful,
ideally the thing you promised you’d give.

I’ll see you tomorrow.

today is day 236 of the year, there are 130 days remaining of 2022.

click here to download your free ebook Read More »

I am not this kind of person

I am not the kind of person that says “I’m the kind of person that…”

this expression genuinely angers me with the fire of a thousand suns,
as it usually comes with a bizarre sense of pride in a shortcoming:
“oh, I’m not a math person”

with little exceptions (e.g. dyscalculia) that’s usually code for “I can’t be bothered to think and don’t want to look bad.”

note: saying “I’m not the kind of person that enjoys killing” – is perfectly acceptable, and in fact, desirable.

you could very well say, “well, I just don’t like math, I’m not good at it, I prefer using a calculator instead”

ah, well…
having a preference and being unable to do something are completely different things.

you are exactly the kind of person you want to be.

having this awareness is immensely freeing, but also bears a hefty burden of responsibility,

“I am not the kind of person that…” then becomes “I choose not to….”

I choose not to be a math person is perfectly valid, you can’t be everything.

so, what kind of a person are you?

I’ll see you tomorrow.

today is day 234 of the year, there are 132 days remaining of 2022.

I am not this kind of person Read More »

go first

I’ve spent half my life getting in trouble
and the other half getting out of it,

nothing extreme or dangerous, just different.
(I take great pride in cultivating my oddness)

I did it because it was fun,
because I wanted to challenge myself,
because I wanted to be different,
because no one told me I couldn’t,
because my home was a safe haven.

I won’t bore you with examples, just a tip.

go first.

I wish I could go back in time to tell your parents to:
let you go to camp,
trust and forgive you,
give you more privacy,
let you go your own direction,
believe in you.

but I can’t,
so I will tell you this instead.

go first.

you don’t have to ask for permission to:
say hello first,
book the tickets first,
be kind first,
take the leap first,
make the change first,
choose yourself first.

go first.

being first allows you to:
set the rules first,
reap the rewards first,
learn the lessons first,
move on to the next thing first.
be first again.

indeed, if you never try first, you’ll never fail,
you’ll also never win.

who wants to be first?

I’ll see you tomorrow.

today is day 231 of the year, there are 136 days remaining of 2022.

go first Read More »

call me hood, robin hood

everyone loves a good hero’s journey:
writers, poets, composers, filmmakers, actual heroes…

and marketers.

think of Robin Hood for a moment,
as classic of a hero’s journey as they come:

I. nobleman gets captured in a fight;
II. he returns home after some time, expecting to find things as he’s left them;
III. instead he discovers an usurper had taken his place;
IV. the sheriff is also taking advantage of the people;
V. he then decides to become a vigilante and fight against those forces.

your garden variety “good versus evil” storyline we all know and love.

why do they work so well?

it’s hopeful, it shows that change is possible (even for little ol’ you,)
and that you can overcome great obstacles, defeat your enemies and get the girl, on your way to achieving your goals.

who wouldn’t want some of that?

now think of Robin Hood, the marketer…

“this is what’s happening to you and you might not even know it! join me and I’ll help you against the bad guys!”

meaning…

“mainstream skin care is mass produced, packed with harmful ingredients and they even test on animals! buy from me and your skin will thank you for it. I hike 20k and handpick the ingredients myself, play classical music to relax the leaves and manually grind them with the mortar and pestle.”

you’ve seen a million of these examples online, especially in small businesses,
a lot of influencers seem to be latching on to this arch as well.

it works.
it works well.
it provides a narrative we naturally understand and can get behind.

there are hundreds of tropes you can draw inspiration from, which one’s yours?

Sidenote: Story selling is a new buzzword to mainstream marketing, but the concept (to my knowledge) was first popularized by Colin Theriot, one of my mentors, who I’ve learned this from in 2017. Check out his work if you want to learn more.

I’ll see you tomorrow.

today is day 230 of the year, there are 137 days remaining of 2022.

call me hood, robin hood Read More »

loud and clear

I wonder if this is what they mean when they talk about being in line with your higher self…

I guess it’s one of those things you don’t realize is happening until it’s passed,
like a lightning, or a silent heart attack.

for the last few months I’ve been particularly productive and fabulously creative,
(the pickings, the braincrumbs newsletter and a big secret goal are testament to that)

and while I can certainly look back and highlight a few trigger points,
I know which was the first domino piece to have fallen…

clarity.

like a dog that doesn’t stop to think what will happen if he catches the car,
I used to run and bark furiously without question, only because I knew I had to,
I enjoy being part of the pack, you see (pun fully intended)

and even though I deep down knew that keeping myself busy with shallow work was just a guise for avoiding a few critically important, but uncomfortable actions,
I kept doing it.

again and again and again…

I had reached a point in which I felt as if I was constantly lagging behind myself,
thoughts going in one direction, steps in another.

incapable of making a sure move…

yet here I am today, having swam to the other shore, flush with inspiration and the energy to create.

how fertile this time has been for me.

above all else, I wish you clarity.

I’ll see you tomorrow.

today is day 228 of the year, there are 139 days remaining of 2022.

loud and clear Read More »

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